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Do The Colors You Wear on Zoom Really Matter?

It seems that a lot of meetings are still happening over Zoom even though some of us are returning to the office. So, if others are only seeing the top half of your body does the color of your top really matter? The answer is yes! Absolutely!!

Color can play an important role in conveying information nonverbally, creating certain moods, and even influencing the decisions people make. Quantified Communications surveyed 465 men and women and asked them to score the styles and colors of people on video calls. They asked them to score them on authenticity, trustworthiness, and creativeness. The results showed that if you want to appear trustworthy, you should steer away from bright colors and choose neutral colors. The people wearing neutral colors were rated by 50% of the group as more trustworthy, 56% found them more authentic, and seventy-four percent perceived them as an expert in their subject. Bright colors were found by 30% to be authentic, 36% trustworthy, and only 18% as an expert. Those that wore patterned tops were scored by only 8% as someone that is an expert.

During the late seventeenth century, Sir Isaac Newton discovered the color spectrum and explored how each color is defined by a different wavelength of light. In 1704, Newton developed the color wheel. In the early twentieth century, Swiss psychiatrist Carl Jung studied the effects of color on the human mind. Jung eventually developed a form of color therapy that allowed his patients to express themselves with colors and images. Today, color psychology is primarily used in marketing and advertising.

According to the research performed on the psychology of color by the London Image Institute, they found the following about how the following colors play on our emotions and how they are perceived in the business arena.

  • Red attracts the most attention and is associated with strong emotions, such as love, passion, and anger. It’s the universal color to signify strength, power, courage, and danger. Red is vibrant, stimulating, and exciting with a strong link to sexuality and increased appetites. Red is energizing and exciting, motivating us to act. It can also give confidence to those who are shy or lacking in willpower. Wear red to energize the group or the meeting. Wear in small areas of your outfit, such as a blouse, scarf, pocket square or a tie. A little can go a long way, however, in large areas red can cause visual strain. Wearing too much, too often can brand you as a person in charge, but also as a bossy person!

  • Orange is the hue of optimism, encouragement, and self-confidence. Orange radiates warmth and happiness. It can inspire courage, enthusiasm, rejuvenation, and vitality. It can also have a stimulating effect, particularly on the appetite. In business applications, orange gives the impression of affordability, depending on the shade chosen and its combination with other colors. Orange ties for men are still on the power list so wear one or an orange pocket square and gleam and radiate success.

  • Yellow is the color of the mind and the intellect, resonating with the left, logical side of the brain. It's creative, the tone of new ideas and new ways of doing things. Being the lightest hue of the spectrum, yellow is uplifting and illuminating, offering hope, happiness, and fun. It’s a warm and happy color that creates a sense of cheerfulness and playfulness, brightening people’s spirits. However, too much yellow can cause anxiety, nervousness, apprehension, agitation, and confrontation, particularly in people who are already stressed. It can also suggest impatience, criticism, and cowardice, and motivate people to become overly critical, judgmental, and deceitful. Avoid dressing in yellow when trying to influence men. They tend to see it as cheap and unsophisticated.

  • Green is of nature, balance, and of growth. It is restful and secure, symbolizing harmony, healing, and stability. It also represents security and self-reliance. Darker greens relate to money, wealth, and prestige, while lighter greens relate to rebirth, growth, and freshness. However, too much green can lead to feelings of envy, greed, jealousy, and selfishness. In business, green is beneficial for anything to do with health and healing and promoting natural, safe, organic, and environmentally friendly products. Dark green is a good choice for money and financial websites. Men can wear teal ties to their advantage when they want to look approachable and authoritative.

  • Blue is the color of trust, serenity, and peace. It suggests loyalty and integrity as well as conservatism and predictability. It is calming, reducing tension and fear, slowing the pulse rate, and reducing appetite. While inspiring wisdom and higher ideals, it is sincere, reserved, and quiet. Being cool, it creates a sensation of space. Because blue is the most universally favored color of all, it is the safest to use in business and airline uniforms. It relates to trust, honesty, and dependability, therefore helping to build customer loyalty. Blue works well for the corporate world and is often used in important meetings. Wear it when interviewing, and meeting business professionals such as accountants, insurance companies, bankers, and other financial companies where trust and reliability are important.

  • Purple is the color of imagination and spirituality, inspiring high ideals. It can be creative and individual or immature and impractical. It is also an introspective tone, allowing us to connect with our deeper thoughts. People drawn to the color purple are usually sensitive, compassionate, understanding, and supportive, thinking of others before themselves. They will often have a peaceful and tranquil quality, with quiet dignity about them. Purple implies wealth, even royalty, as well as quality, fantasy, and creativity. This tone heightens people’s sense of beauty and their reaction to more creative ideas. It is often used to denote a high-quality or superior product. If you are in a service business, use some purple in your marketing to promote your premium service.

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